Wednesday, November 17, 2010

Internet & Website for Business - Fact Sheet

Remember, the web is not just a marketing tool - it's a business tool as well. While it is perfectly okay to have an Internet billboard that simply contains contact information, why settle for that when your site can do so much more? Even the smallest local business can utilize the power of the Internet to be more efficient and to build revenue. Once you start thinking about it, it's easy to get excited about the potential for your site.

Why does my business need to be on the Internet?

  • You can reach an enormous audience. Current estimates are at about anywhere from 30 to 50 million users worldwide!
  • Your competitors are there.
  • It is an opportunity to compete on an equal footing with large corporations and/or businesses.
  • It can save your money in employee and sales force time, and can allow you to be more productive.

What can I do with a web site?

  • You can describe your product and/or service.
  • You can show images of your product and/or service.
  • You can provide a method of communication with your employees, clients, and prospective clients.
  • You can educate your prospective clients.
  • You can provide maintenance information and training with regard to your product or service.

How do I take advantage of this new media?

  • Figure out what you want to accomplish.
  • Communication with existing customer base.
  • Communication with potential customers.
  • Corporate identity.
  • Product recognition.

What's the goal of your website?

  • To inform.
  • To build a community.
  • To gain valuable market research.
  • To reduce support and customer service costs.
  • To reach a broad audience with a message.
  • To find sales leads.
  • To conduct e-commerce.
  • To gain advertising revenue.
  • To brand your company.
  • To build trust.
  • To reduce printing and mailing costs.
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